In support of their bid for the SXSW London Festival, Semrush partnered with Black Lab Media to produce two short-form films featuring their CMO, Andrew Warden, alongside Crystal Carter, Head of SEO Communications at Wix. The shoot took place in our partner studio, using an LED wall to place both speakers within a custom virtual environment that supported the conversation without distracting from it.

We’re always glad when brands come to us to strengthen internal and stakeholder messaging. These projects let us focus on what matters most: clear storytelling, thoughtful production choices, and creating assets that feel purposeful and human.

Directed & Edited by: Wilhelm Schenk
Cast: Crystal Carter, Andrew Warden